Nielsen New Media Research Data

• In a pilot study, over 300 practice range respondents (Aged 21+) completed an 8-minute in-person interview.
• 2 Advertisers were posted on tee dividers at the surveyed practice ranges.
• Ad awareness ranged from 53% to 61%; in comparison to 24-hour television ad recall which is typically in the low 20% range.

Advertising Recall

• Respondent Demographic Breakdown:
  • 92% Male / 8% Female
  • Ages: 38% 21-34, 24% 35-44, 17% 45-54 and 21% 55+
  • Average Annual Household Income: $87,400
  • 72% were Professionals, Business Owners or Managers

Based On Nielsen New Media Research, Oct. 1996

Lower Clutter, Product Exclusivity and Prime Exposure
Whether you choose to promote your corporate identity, website or brand recognition, our program offers you:

• Limited advertising features
• Product exclusivity
• Unparalleled exposure and frequency to a targeted demographic. Each golfer is exposed to the advertising during an average 30-45 minutes that they practice.

Superior Targeting Power
Appealing Demographics
Golfers represent a difficult to reach demographic group:

• High Income, Well Educated, Decision Making Business People and Leisure Enthusiasts.

Market Segmentation
With Customized Targets; Each golf facility profile will fall within one of three categories, allowing advertisers to focus on specific targets.

Average Adult Demographics (of Golf Facility patrons)

Prime Positioning

Using our unique "Synthetic Grass" technology we are able to offer an exclusive and effective sponsorship opportunity that images corporate advertising messages into the fibers of our "one of a kind" tee dividers and golf facility signage, by using different colors of fibers to create logos. This unique process creates textured images and messages that are not only aesthetically pleasing, but they also stand out against the clutter of everyday billboard advertisements.

Basic Packages include; 2 sided image advertising on the unique maintenance free, 2'H x 4'L Standard Fiberbuilt^® Tee Divider which will not chip or mark and is virtually silent when hit. Custom size Tee Dividers,Tee Box Signs and Distance Fairway Markers are also available for sponsorship.

Ask for a quote today!

Promotional Opportunities - Idea Sheet

The following are just some examples of what can be done, limited only by your creativity.

• Product Sampling
• Trials
• Show Casing
• Host An Event For Your Clients
• Hole In One / Long Drive Competitions
• Distribution of Coupons, % Off or Upgrade Gift Certificates, Brochures, Application Forms, etc.

Promotional periods can also be supported with on location radio spots, local newspaper ads, etc. Please contact the golf facility owner directly to arrange the details of your special promotion.

Ask about our Network Program Pricing on the Fiberbuilt Home Golf Mat and Net System. These can make great client premiums.

Join Our Advertising Network Program

By filling out our corporate profile form, we can begin our search to find appropriate golf facilities that fit within your target market profile and your regional or national requirements.

You are under no obligation when you fill out this form. A list of matches will be sent to you for your approval. Once a budget is approved and the advertising contract is signed, please allow 6-8 Weeks for program implementation. During your contract term we will ensure that the golf facilities you sponsor are fulfilling their commitment and "Proof Of Performance" photos will be sent for your review.